Giovanni Vecchiato (M.Eng., Ph.D.) is an Associate Professor at eCampus University and an Associate Researcher at the Institute of Neuroscience (CNR) in Parma, Italy. With a background in engineering and neuroscience, his work investigates how architectural spaces influence brain activity, social cognition, and emotional understanding. He coordinates the NuArch project, exploring brain–environment interactions through cutting-edge methods such as virtual reality, EEG, and behavioral studies. Giovanni has authored numerous peer-reviewed articles in leading neuroscience journals and serves as a reviewer and guest editor for international publications.